helvetica

Two type observations

June 24th, 2008  |  Tags: , , ,  |  Leave a comment

One. Is Myriad the Helvetica of the aughts? This may well be confirmation bias, but I see Myriad everywhere in corporate identities and advertising. In a five minute span this weekend in Milwaukee, I saw Myriad parking garages, Myriad Summerfest posters, and
Myriad Verizon Wireless ads — and these just walking around the block! Is Myriad becoming so ubiquitous, like Helvetica in the 1970s, that we might soon not even notice it anymore? Of course, I love Myriad and have long used it for slides and as a headline sans in print work; certainly its widespread application and “safe choice” status is well-deserved. I wonder, though: will it ascend to Helvetica’s iconic status? More generally, given the abundance of digital faces, will any single face will ever be as dominant as Helvetica was in its prime?

Two. Also from Milwaukee, this sign made me laugh. My first thought was: hm, looks like someone failed to use a supported printer font. (My second thought was: crumb, I’m old.) If you also thought the parking sign was funny, you may appreciate “How did he do it?” from Mark Simonson.