Branding notes
November 7th, 2008 | Tags: branding, design, fail | 1 Comment
Below is the lower part of a poster-sized advertisement in a local parking garage. Similar advertisements are on billboards, etc., throughout Madison.

I suspect it is impossible for others, as it is for me, to read the URL without immediately locking on to “infertility.com,” which is probably not what these folks want unless there are some Secret Branding Techniques that cover such subtle reverse psychology. (It could be worse.)