Proxima Nova’s ubiquity

May 14th, 2013  |  Tags: , ,

Here’s an argument that Proxima Nova is to the 2010s as Helvetica was to the 1970s. I guess something had to take Myriad’s place after its fin-de-si├Ęcle dominance, but I would like to note that I was at least using Proxima Nova everywhere before it was everyone else’s default choice. (I think I licensed it in 2006 because I was looking for an alternative to Johnston Underground, which is too iconic, and Gill Sans, which I object to for moral reasons.)