Cycling signs of the apocalypse

May 17th, 2013  |  Tags:

“You got your decadent wastefulness in my boring hybrid bicycle!”
“No, you got this hilarious ‘urban’ cycle in my conspicuous consumption!”

Two great tastes that taste great together?

In any case, Gucci and Bianchi have done a great public service to cyclists everywhere by introducing this 22-pound, carbon, $15K “urban bike.” Every time a new bike purchase idea is met with spousal suspicion, no matter how ridiculous the proposal is (e.g., “I’d like an aero fat bike for drafting behind snowmobiles” or “I’d like to get a real track bike just so I can drive for two hours to the nearest velodrome and race”), one can simply point to this hilarious specimen as the ultimate real-world strawman. After seeing this, I don’t think I’ll even be able to chuckle at people who ride halo bikes on the commuter path. (And should you find yourself with $15k to spend on an all-purpose urban bike, please buy eleven Raleigh Ropers and donate ten of them to an appropriate local charity.)