Lost in translation

January 6th, 2010  |  Tags: ,  |  3 Comments

Last week I received a greeting card that arrived mutilated and wrapped in a protective plastic bag.1 The card itself was delightful, but the copy on the bag (pictured below) exhibited the sort of linguistic and rhetorical infelicity usually only found in instruction manuals for discount electronics or in White House press briefings.

usps.jpg

We’ve always had great mail carriers, and I am not blaming any of our local postal workers for the shredded card, which was an isolated accident, or for the scattershot collation of words and punctuation on the USPS damaged-mail bag, which they are surely powerless to correct. But the copy is truly execrable, even by the standards of evasive bureaucratic prose.

Note especially the abject misuse of prepositions, odd turns of phrase,2 the sentence fragment, the alternately unctuous and passive-aggressive tone, and the final implication that my post office strives to eliminate not the incidence of damaged letters, but the damaged letters themselves. Indeed, I was left wondering whether this explanation would have read any better in its original language.



1 That gum you like is going to come back in style.
2 In particular, “loose in the mails” sounds like it might refer to a common intestinal ailment of Elizabethan England.

Responses

  1. t says:

    January 7th, 2010 at 10:53:49 AM (#)

    ” That gum you like is going to come back in style.”

    Awesome. So. Awesome.

    “In particular, “loose in the mails” sounds like it might refer to a common intestinal ailment of Elizabethan England.”

    This will keep me laughing all afternoon. Thanks for the post, Will!

  2. Will Benton says:

    January 7th, 2010 at 12:06:41 PM (#)

    Yeah, I don’t know why “mails” sounds so terrible. Also, I don’t know why I’ve gotten email spam touting Bangladeshi accounting software that uses American English more idiomatically and proficiently than this USPS stationery, but there you go. I’m thrilled, though, that you caught the Palmer allusion.

  3. susie says:

    January 12th, 2010 at 04:12:21 PM (#)

    I got one of these for Christmas as well. My copy was folded so weird that I couldn’t even read the words on the plastic. Now I know I didn’t miss much :)

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