Abuses corrected

January 13th, 2010  |  Tags: , , , ,  |  2 Comments

(This is merely one of those “briefly-noted” remaindered link posts I have from time to time, but given the common leitmotif I couldn’t resist the urge to allude to the Confessio Augustana in the title.)

Logo abuse

Armin Vit discusses the new Peugeot logo, which represents a dramatic step backwards in execution and looks rather like it was created by the “3D Text” feature in Microsoft Office 97. (True story: at one point in my graduate-school career, I worked on a student project with someone who insisted not only on using Word for scholarly writing, but also on making a “3D” title page for our paper. That was a particularly awful semester.) As an interested layman, I can only speculate that AIGA and other professional societies are requiring identity designers to meet an “awkward gradients and misplaced highlights” quota these days. Either that, or branding agencies are delegating work to enthusiastic toddlers with Office licenses.

Naming abuse

Thomas and I were shopping for a TV antenna a few days ago, and we came across this product, which is billed as a “Quantum Antenna.” This made a lot of sense: in my experience, over-the-air TV reception is definitely a problem domain in which observing an apparatus can change its state. I didn’t buy it, though, since it was expensive and our reception is bad enough as it is without introducing any additional uncertainty.

Tautology abuse

D and B recently brought us a battery of amazings gastronomic delights including some truly excellent blackberry ice cream. I ate some of the latter last night and noticed the following truly excellent copy on the carton:

certified.jpg

Yes, with a sentence that recalls Jon Gruden’s booth work on Monday Night Football (“THAT GUY is a FOOTBALL PLAYMAKER, making FOOTBALL PLAYS for this FOOTBALL PROGRAM.”), this carton of ice cream assures me that it is “certified organic by organic certifiers.” My initial reaction was “of course! Who else could do so?” But perhaps I’ve construed the second “organic” too narrowly, and the sentence simply means to indicate that organic certification was performed by a carbon-based certifier. In any case, the ice cream is great.

By the way, if you’re keeping track of Myriad creep, be sure to make a note here.