Comments on: Wal-Mart to Walmart http://willbenton.com/feeder/?FeederAction=clicked&feed=fv+&seed=http%3A%2F%2Fblog.willbenton.com%2F2008%2F07%2Fwal-mart-to-walmart%2F&seed_title=Wal-Mart+to+Walmart a weblog by Will Benton Fri, 21 Nov 2008 13:24:24 +0000 http://wordpress.org/?v=2.6.2 By: Will Benton http://willbenton.com/feeder/?FeederAction=clicked&feed=fv+&seed=http%3A%2F%2Fblog.willbenton.com%2F2008%2F07%2Fwal-mart-to-walmart%2F&seed_title=Wal-Mart+to+Walmart#comment-497506 Will Benton Wed, 02 Jul 2008 05:22:08 +0000 http://blog.willbenton.com/2008/07/wal-mart-to-walmart/#comment-497506 Perhaps. (According to something I read, the star was supposed to honor Sam Walton and was added after his death.) It doesn't recall that star for me, though -- going from a five-pointed star to a shape that is pretty clearly an asterisk (albeit from a different font) doesn't make a whole lot of sense if that's what they were trying to do. The asterisk/star/sun looks a bit tacked-on and generic, I think -- but it's at least not as bad as the BP "crazy spirograph exercise" logo, which is probably the nadir of tacked-on, generic, geometric element application. Overall, I think the logo is fine but bland. I do like the fact that they tweaked the face for the main wordmark, and didn't simply use Myriad like everyone else. Also of interest: the commenters at Brand New (linked in my post) have a lot of interesting reactions. Some seem to be having a lot of trouble separating their evaluations of the logo from their aesthetic (or otherwise) distaste for Walmart as a corporation, which is sort of amusing on its own. Perhaps. (According to something I read, the star was supposed to honor Sam Walton and was added after his death.) It doesn’t recall that star for me, though — going from a five-pointed star to a shape that is pretty clearly an asterisk (albeit from a different font) doesn’t make a whole lot of sense if that’s what they were trying to do.

The asterisk/star/sun looks a bit tacked-on and generic, I think — but it’s at least not as bad as the BP “crazy spirograph exercise” logo, which is probably the nadir of tacked-on, generic, geometric element application. Overall, I think the logo is fine but bland. I do like the fact that they tweaked the face for the main wordmark, and didn’t simply use Myriad like everyone else.

Also of interest: the commenters at Brand New (linked in my post) have a lot of interesting reactions. Some seem to be having a lot of trouble separating their evaluations of the logo from their aesthetic (or otherwise) distaste for Walmart as a corporation, which is sort of amusing on its own.

]]> By: Caleb Bassett http://willbenton.com/feeder/?FeederAction=clicked&feed=fv+&seed=http%3A%2F%2Fblog.willbenton.com%2F2008%2F07%2Fwal-mart-to-walmart%2F&seed_title=Wal-Mart+to+Walmart#comment-497482 Caleb Bassett Tue, 01 Jul 2008 20:08:51 +0000 http://blog.willbenton.com/2008/07/wal-mart-to-walmart/#comment-497482 The star burst maybe represents the star that used to be between the words "Wal" and "Mart". The star burst maybe represents the star that used to be between the words “Wal” and “Mart”.

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