Hearty, tasty, and oxymoronic

May 29th, 2008  |  Tags:


If I were making the rules, merely writing copy like “hearty nooks and tasty crannies” would be enough to disqualify one from ever working in marketing again. (Think about it for a second.) However, this packaging did make me think of This is Spinal Tap; in particular, the reviewer who indicated that the group “continue to fill a much needed void.”